Plan International
x Clear Channel
Crime Not Compliment Campaign
Client
Plan International UK
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Role
Creative Direction & Illustration
At the end of end of 2020, Plan International UK, a children’s charity with a particular focus on girls’ rights, launched the #CrimeNotCompliment Campaign in partnership with Our Streets Now, calling on the government to make Public Sexual Harassment a criminal offence and this campaign was met with an incredible reception. The Crime Not Compliment campaign brought together the energy of youth activists with the knowledge and expertise of Plan International’s work on Public Sexual Harassment.
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Plan International and Our Streets Now were involved in advocating for the Protection from Sex-based Harassment in Public Act bill. Following agreement by both Houses on the text of the bill it received Royal Assent on 18 September 2023. The bill is now an Act of Parliament (law).
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Creative work spanned from creative planning and character illustration to color palette development and art direction. Responsibilities included managing the Our Streets Now creative team as well as the Plan International UK and Clear Channel requirements.
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This campaign was covered in major media outlets such as Adweek & Campaign and won Gold for Social Impact in the Outdoor Media Awards.
The petition supporting the campaign has received over 65,000 signatures to date.